I think you’ll agree with me that no matter how many people see, read, and comment on our blogs, we can always use some help from others to spread the word about our new blog posts, so that more people become readers and hopefully loyal followers of our blogs.
Today’s post is about Twitter, which we consider a great social media platform for bringing more traffic to your blog.
If you are like most people, you may not realize Twitter’s potential. More than that, without knowing, you may actually prevent people from helping you grow your blog on Twitter.
Who would do that, I know! But… You don’t know what you don’t know, and so if you’re at the beginning, you may be making some mistakes that you’re not even aware of.
Let’s look at 3 mistakes you may be making with Twitter and how they prevent you from getting more traffic to your blog. The solution is… of course, to fix those mistakes if you need to.
Mistake #1. No Twitter Share Button on your Blog
I know it’s obvious, still some blogs don’t have the Twitter share button!
This is important, even if you haven’t established a presence on Twitter yet and even if you don’t care about Twitter at this point.
Why? Because other people who are coming to your blog are probably using Twitter and they may have a fairly big community they want to share your post with.
Now wouldn’t it be a pity if they couldn’t do it?
Don’t hope that people will like your blog post so much that they’ll go through the trouble to copy your title, copy your link, open Twitter in a separate window, and then share your blog post.
Instead, make it super easy and remind them to share by making sure that:
- You have a Twitter share button, and
- The button is very visible on the blog post.
Gone are the days when you’d add sharing buttons to your blog separately, for each platform.
Today, what you need to do is to install a sharing plugin with all major social media buttons. If you don’t know what plugin to use, we recommend:
- Genesis Simple Share (if you’re on the Genesis framework)
- Simple Social Share or
- Social Sharing Toolkit.
As a side note, I do recommend you create your Twitter account even if you’re not planning to be active on Twitter anytime soon. It’s really important for your online brand and visibility to at least have it secured and ready to roll.
Mistake #2. Not Testing Your Sharing Buttons
Now that you understand the importance of having a Twitter share button on your blog, make sure you test it periodically to see that it works fine.
Most sharing plugins come with the proper configuration from the start, so you don’t need to do anything other than install and activate it. And, if I convinced you to start your Twitter account, you may want to check the setting where it asks you to add the Twitter handle.
This way you’ll know when people share your blog posts on Twitter and you can measure your efforts.
How do you test your Twitter share button?
Simply by clicking on it to see the tweet that goes out. I recommend you do this from time to time, particularly when you update a plugin, or update WordPress, because plugins behaviour can change without notice.
I actually tweet quite a lot from the blog itself, and always do a rounds of shares, on all social media platforms, right after we publish our weekly blog post.
It’s always good to know that you are in the best possible shape for your readers to tweet your awesome blog posts!
Mistake #3. Not Tweeting Blog Posts Live
So, you know automation is necessary. We actually follow a schedule where we send tweets automatically every hour or so, to maintain an active Twitter account.
But I noticed that tweeting a blog post live gets more retweets, mentions and comments, in other words… engagement.
No, I don’t have clear statistics on this, but I really see that the tweets that seem to work best are actually sent live, directly from the blog, without a third-party app or program, and without scheduling.
You can try this strategy for yourself to see if you’re noticing the same results.
Here’s how you can tweet live
Tweet your blog post right after you publish it. Then whenever you happen to be in a post, perhaps checking for typos, formatting, or answering to comments, tweet again.
Don’t forget to try different titles for the tweet, and to experiment with different hashtags.
Not only you’ll be testing your Twitter share button, but you’ll also be sending out some tweets live, throughout the day.
Are you on Twitter? Do you see any of these mistakes ? Leave us a comment and share this post so others can benefit.
Do you want to have a clear plan in place to make Twitter work for your blog or business?
Book a blog strategy session with me and let’s make things happen!