Do you want more traffic for your blog posts from Facebook? Of course you do.
Do you feel like nobody sees your Facebook posts anymore, unless you post a photo of your cat or dog, or something funny, totally unrelated to your blog posts and blog message? You probably do.
You’re not alone. With Facebook’s post reach decreasing dramatically these days, and with more and more Facebook fan pages pushing content out, it’s really hard to be noticeable anymore.
But don’t despair. You can still post great content for your loyal Facebook fans and get traffic to your blog through Facebook.
Don’t worry, I’m not asking you to pay people or bribe them to read your posts. And I’m not asking you to pay for posts visibility using Facebook sponsored posts or Facebook ads.
No, these tips are totally free and you have plenty of options you can experiment with to see what works for you.
1. Don’t add just the blog post title and link
I see Facebook updates with just the title and the link to a blog post. Way too many times.
Or worse, just the link, and no description whatsoever on what the blog post is about and why I should check it out.
I’m sorry, but life is too short to click on an unknown. Just feeding your latest blog post to your Facebook fan page does not cut it anymore.
If you want to capture people’s interest and get them to click and read your blog post, you need to write updates that are more interesting.
And this brings us to:
2. Write interesting Facebook updates for your blog posts
Think about it: How can you share your blog posts on Facebook in a way that’s fun and interesting? You know, not just: “Here’s my latest post, go read it!”
OK, OK, for the first-first time you are posting about your most recent blog post, the one you just published, you can say: “New post on the blog:” or something similar, and then add the link.
But after that, when you’ll be sharing the same blog post again, please go with something more subtle.
And I’m giving you plenty of ideas below.
3. Facebook post idea: Short summary with the main points
An idea of a Facebook update that people notice is to post a 3-point summary of your blog post in the actual Facebook update and then you add the link to the blog for more information and further reading.
People get a chance to scan quickly the content and if they’re interested, they will click to read the entire post.
Short summary example
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4. Facebook post idea: Ask for your readers’ opinion
Posting a question in the Facebook update: “What do you think about …” and then the link to one of your blog posts where you discuss the idea works great because you engage the reader to give you their thoughts. People love to help, if you ask them!
Ask for opinion example
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5. Facebook post idea: Offer help with pain points
This is an idea that works well if your blog post discusses one of the readers’ pains and addresses it with solutions.
Offer help example
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6.Facebook post idea: Seasonal events or holidays
If you write blog posts about holidays, national days, or other events, you’ll definitely get more clicks and traffic if your introduction divulges what the blog post is about without giving up too much.
Will you be blogging business as usual over the holidays or are you taking a break? Our latest blog post has ideas to help you, no matter what you decide:
7. Facebook post idea: Use click bait
I recommend you do this cautiously without repeating the technique too many times. Facebook has made it clear that it’ll penalize such strategies if the link is not relevant.
I think we’ve all seen those headlines:
“You won’t believe what happens next!” or “What I was about to read simply shocked me!” and “I hope you’re sitting down for this one”
used way too often. I know, ugly techniques that leave you a bad taste.
So when you use this strategy, make sure the click is worth it. Otherwise you’ll win a click now, but you will lose a reader forever.
Click bait example
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8. Use crowdsourcing
Crowdsourcing is basically enlisting help to write your blog posts, that’s how I call it. And… one of my favorite sources of inspiration is to solicit feedback and to ask for my fans opinion. I hope you’ll use this strategy too.
That is, you can post a question on Facebook to get material for your blog! Mention you’ll write a new post about it and give credit to people who offered feedback. See if you can also share one of your current blog posts if it relates to the subject discussed.
For example, I talk all the time about the importance of good user experience for your commenting system and I explain how you may be losing comments if you don’t have a commenting system that’s easy to use.
However, when I asked on Facebook what people hated most about commenting systems, I got so many practical answers that I did not think about! Those were great examples I then included in my sessions with clients.
So the benefit was threefold: in the Facebook update, I got to share my original post on the subject: 7 reasons why you’re not getting comments on your blog and I got more traffic to it, I got material to write a new post, and I updated my training material.
9. Add an interesting image to the post
When you post the link to your blog, you know how Facebook pulls the image from your blog post, right? There are a few slightly different ideas in the manner you can post so you encourage more traffic to your blog.
You can post the link directly in the update, with a little intro text, of course. The image from the post will be displayed automatically.
You can post the link, but deselect the image pulled by Facebook and add your own, if you previously saved it on your computer.
Or… and this is my favourite… you can post an intriguing image that apparently has nothing to do with your post.
I once posted a link to a blog post about updating old posts from time to time and I was explaining it’s important to do this so that Google knows your blog is alive and kicking.
I had awesome success when I attached an image of a newborn with the update. Alive and kicking, get it?
10. Share your blog posts at different times
Last but not least, don’t forget to share a blog post over and over again.
After you publish a blog post, schedule it for publishing on Facebook 2-3 times throughout a period of a week. For example, Tuesday, Thursday, and Saturday.
Use different times of the day and notice differences in reach and engagement.
Do you feel spammy or pushy by doing so? Don’t!
Because your fans may be coming to check Facebook at different times, or they may be in different time zones.
In addition, if your blog post is evergreen, schedule it for publishing a couple more times in the next month or so. By then, you’ll have new fans that did not see if before.
For scheduling, you can use the Facebook built-in scheduler or your favourite social media scheduling tool, such as Hootsuite.
What are some of your tips to get more blog traffic through Facebook? Leave us a comment and share this blog post so others can benefit!
Get homework, tips, and 1-1 support by working with me in the Drive Blog Traffic from Facebook – 30-Day Intensive Program for Women Bloggers and Entrepreneurs.