A lot has been said about the the loss of engagement on Facebook, about how just a few of your fans are actually seeing your updates.
Yes, you can blame Facebook about their algorithm and how they decide which updates go to which fans.
And you can cry as much as you want, as well as vent off on Facebook.
Or you can decide to step out of this drama and focus on what matters.
Let’s talk about what you’re actually doing to engage your fans who actually see and look for your updates. The ones who are interested in what you have to say.
How are you keeping those guys connected and engaged? How are you encouraging them to click through the link to your website or blog?
Are you sending them off because of what you say or do not say on Facebook?
Let’s review some mistakes you may be making on your Facebook page, that cost you engagement, comments and likes, and possibly blog traffic.
No worries, these mistakes are easy to fix once you know about them.
1. Your blog URL is not listed on your page About
It surprises me how many times I connect with someone new on Facebook and there’s no link to their website on their Facebook page.
First thing I do when I check out a new Facebook page is: Oh goody, I wonder if they have a blog that I can look at!
What can I say, I’m crazy about blogs. But, you probably know this by now.
Yet, there’s no website URL in the About or Website section.
Don’t let that be you – go check out and update your About section now with your website link, so people can see your awesome blog.
2. You’re posting only links to your blog
If you’re using a separate app to post automatically on Facebook, most of the time there will be just the link of that article, possibly with the blog post title.
People want more these days. They need to have more details before they decide to click on a link.
So don’t disappoint them.
Write up some intro text to tell them what the blog post is about. At the same time, don’t make the intro text too revealing, because then they’ll get all they need without having to go to your blog.
3. You’re not adding visuals to your updates
We all love images and are likely to check out more information if we have a visual upfront as the gate to more details. It’s how we’re built as humans.
Take advantage of this and add relevant images to your Facebook update.
This could be an actual image from your blog post, added manually, or you can even use a different image that works well with the content of your post.
4. You’re not posting often enough
Almost all our clients, before working with us, were posting their new blog post just one time, usually through a tool, and were upset nobody noticed.
You need to post at least 2-3 times in different days and at different times to assess your reach and engagement, and to see what works best for you.
If you feel you’re offending anybody by posting the same thing more than once, get over it.
It’s all about reaching the people that missed the update the first time, it’s not about you. I bet you’ve heard this one before!
5. You’re being negative or venting off
Yes, we’ve all had bad days and felt the need to tell someone about it. How bad we’ve been treated at the postal office or how rude that driver was to cut us off.
But don’t complain about it on Facebook. Not on your fan page and not on your personal page. You’re probably connected with many people as “business friends”, so they’ll get to see those updates too.
People don’t need more negativity thrown at them. Many of them will choose not to receive updates from you anymore, which yes, means they won’t get to see your Facebook posts with your blog links either.
Are you guilty of one or more of these mistakes? Leave a comment with some Facebook mistakes you’ve seen and share so others can benefit!
Get homework, tips, and my 1-1 support by working with me in the Drive Blog Traffic from Facebook – 30-Day Intensive Program for Women Bloggers and Entrepreneurs.