Every year or so, we like to ask our fans and followers on social media and through our email newsletter what they absolutely hate about commenting systems. What they dislike so much that they leave a blog without commenting, even if the content is great.
Which would be a shame to happen to you, because you work so hard on your blog, and you create and share excellent information. However, you get no comments at all or barely 4-5 comments in a month.
You’ll see that some of the answers have nothing to do with the commenting system itself (the technical aspects) but more with how many comments you have already and also your replies, or lack of, to the comments you get.
Here’s what we found out about the top 10 mistakes about commenting systems and strategies.
Let’s see the results of these surveys we’ve conducted. Are you ready?
Mistake #1 Captcha in your blog commenting system
Having captcha in place for moderating comments.
This is by far the top commenting system mistake that almost everyone complained about.
Mistake #2 Profile sign up to be able to comment
Having to create a profile just to comment.
Mistake #3 Moderation system in place for commenting
Having another moderating system in place right where people need to leave comments.
Some systems mentioned were: answering a basic question, like: what is warmer, ice or fire? or resolving a basic math exercise. Many people consider these silly or condescending.
Mistake #4 Blog posts too long or too complete
Blog posts that are too long.
So long that they’re going over a few pages and screens to scroll and scroll.
Or blog posts so rich, that there’s nothing more to say to add to the conversation.
People want to add a valuable comment, not just “nice post, thanks for sharing”.
Mistake #5 Blog posts with too many comments
Having too many comments on a post.
To leave a comment, you’d have to scroll through pages and pages until you reach the comment form. It’s also unlikely that the blog author will look at the comment and reply.
Mistake #6 Blog posts with no reply to comments
Not replying to comments at all or seeing comments opened months ago, left without a reply from the author.
Mistake #7 Not obvious how to comment
Not obvious where to click to leave a comment. Scrolling a few times up and down and not finding a link immediately. Making sure you have a functional and clean blog theme in place should resolve this problem.
Mistake #8 No call to action (CTA)
Not having a call to action at the end of your blog post.
Make sure you add a question, or an invitation for the reader to share their thoughts. If you don’t, it makes it hard for the commenter to start the conversation and people leave without saying anything.
Mistake #9 Not having a mobile-friendly website or blog
Not having a mobile-friendly website. We can help you create one!
More than half of your potential readers are consuming information on their smartphones or tablets, so they’re also reading/commenting on blogs from a mobile device.
Mistake #10 Using Facebook and Google+ comments
Having to comment with your personal Facebook or Google+ account.
“Don’t want my entire network to be notified that I commented and what I said.” was the comment from a number of people who provided feedback.
Are these answers surprising to you? Would you have anything else to add? Leave us a comment and share this post so others can benefit!