Are you paying attention to your traffic, checking numbers for the pages and posts that get more hits and trying to write more of that type of content, since your readers seem to like it?
Are you addicted to numbers and metrics and are you extremely passionate reading traffic reports so then you can create the perfect page or write the best blog post so your traffic skyrockets?
Don’t worry if you aren’t any of that. We’re all for simplifying technical details, so we won’t be asking you to create complicated reports and read boring traffic trends.
We’re all for checking topics that are performing well, but only to understand how our website performs for the goals and purposes we set. And this is what we want to help you do too.
With this in mind, we pulled the simplest report from Google Analytics for the Happy Blogger Plaza website for 2015. We compiled the summary of the top 10 pages and posts, so we can review the direction we should be taking for 2016.
For each page or post, you’ll see that some of the findings are expected and some aren’t. We also provided some comments next to each page or blog post and a takeaway from our findings.
We’re very confident that, regardless of the niche of your website and blog, you can learn and apply at least a few tips for your own website.
Here are the top 10 most visited website pages and posts for Happy Blogger Plaza in 2015.
Let’s review the information from the Google Analytics report, which we’re presenting in the simple list below.
1. The Home Page
Well, of course the top one is the home page: happybloggerplaza.com, which should be of no surprise to anyone.
One thing that works great for us is that we have an easy to remember URL, that can be given “just like that” over the phone or verbally. It’s not a complicated one, so there’s no need to ever spell it out.
And even if someone does not remember the exact URL, they can simply type “happy blogger plaza” in a browser, and immediately get to our URL, with the top pages from our website, as the top result in Google.
Takeaway: Use a simple domain name, so your URL is easy to remember.
2. The Blog Link
Next comes the Blog entry of our website: happybloggerplaza.com/blog. This is again no surprise, as we’re expecting people to check out our Blog link, so they can get a glimpse of the information we are writing and then hopefully check out the services and products we offer.
Takeaway: Have the Blog link quickly accessible from your main menu. Call it Blog, not News, not Information, and not something else.
This is not the time to be creative. Most people expect a link called Blog on your website and they will look for one. Make it simple, make it clear.
3. Blog Post: How to Write an About Page
Third place we have one of our blog posts that has tips for writing the About page of your website. It appears that many people understand the importance of a great About page and are looking for information how to improve it.
Over and over again in blogging communities we hear questions on how should the About page look, what are some great examples, and what’s important to include.
Takeaway: Provide useful information that you know people are looking for. Write it in an easy to follow list format.
4. Website Design and Grow Your Blog Services Pages
There are 2 pages with approximately the same amount of traffic: web design services, as well as our blog growing and promotion services.
We’re not only having them in prominent places in our menu, but also, where appropriately, we mention them as a call to action at the end of our blog posts.
Takeaway: People will be checking out your paid services and products if you also provide useful and interesting information on your website.
5. Free Blogging Resources
Next comes our free resources page. This page contains a list of our most useful free offers.
The fact that it’s also very visible from the home page, under a link called Free Resources, definitely helps.
Takeaway (and plan for the future): We’ll continue to add more free resources as we develop them to grow our email list and to attract more clients.
6. The About Page
This is the actual About page of our website. As mentioned in the blog post about creating and improving your About page, it’s a very important one that website visitors look at.
Some statistics say that it’s possibly the next page that’s visited after the Home page.
Takeaway: Make sure your About page shines and continue to improve it and rewrite it on a regular basis.
7. Blog Post: Say Hi, Be Happy
A very interesting finding. This blog post is a fairly old one, not even optimized for search, and one might argue it has nothing to do with our business blogging goals.
Not surprising, we’re seeing a lot of traffic coming from Google with the keyphrase “be happy”.
Takeaway: Write something personal, write something motivational, write something from the heart. Don’t always write “by the book”.
8. Our Ebook: 101 Ways to Maximize Your Blog
Our entry product, this ebook page gets lots of traffic and leads to many new clients.
Takeaway: It’s good to have something of low cost for people to “experience” before they hire you for higher cost projects.
Many of our web design clients start with this low entry product, which gives them access to our private Facebook group. After they get a sense of how they could work with us, many of them buy more products or hire us for other services we offer.
9. Blog Post: How to Fix the Thumbnail Problem on Facebook
The Facebook thumbnail problem is definitely one we heard over and over again and we decided to write a blog post with not one, but 3 solutions to try. One might say we overdid it, as we wrote the entire solution.
If you read the blog post, you’ll see there’s a coding solution, very detailed in fact, which we could have kept for ourselves and only offer as a paid service.
Interesting enough (or not?) we got many requests to fix the coding for client sites, as not everyone is comfortable making the updates themselves.
So it really paid out in the end.
Takeaway: Don’t be afraid to over deliver your knowledge, many people will want to hire you for what you know.
10. Blog Post: How to Plan Your Blog Posts
Last, but not least, another blog post that’s helping people by providing a solution to their problem. How many times do you hear people wanting to be more organized and plan better?
We think it applies to all aspects of life, blogging included. For this particular blog post, we see a spike in traffic towards the end of a year and at the beginning of a new year, when people think more about planning.
Have you checked your traffic report for 2105 or any other period of time? What did you find out and what are some actions your can take based on it?
Leave us a comment and share so others can benefit!
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